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Launched in Summer 2008 with the 2012 Olympics in mind, the scheme encourages the communities ASDA serve to get active through sport, by signposting families to local facilities. In developing the scheme, we sought to understand how sport operates in Britain and how an ASDA initiative could support the existing structure and benefit participation in community sport. The 'ASDA in the Community' team, responsible for the implementation and management of the scheme identified and met with key government funded sports bodies tasked with increasing general participation in sport. | | | |
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